Case Studies

Smart Boys Night Out Provincial Bar Tour

Smart Boys Night Out Provincial Bar Tour

Category: Creative Radio Buys

An integrated marketing campaign that effectively communicated how Smart makes you live more with an unforgettable party experience.

Station Partners

Magic 89.9
Magic 106.3
Magic 89.3
Magic 92.3


On-Ground Activation

Nationwide tour of the top rating show of Magic powered by Smart

On-Air and Online Awareness

To drive on-ground traffic, massive promotion was done via on-air call-in-promo to win tickets to the event, on-air merchandising, DJ spiels, online social media posts, DJ tweets and local radio stations guestings