Case Studies

Globe & Blackberry
Fly Away Promo

Globe & Blackberry<br>Fly Away Promo

Category: Radio Events Production & Management

Through Tiger 22, Globe & Blackberry created the biggest concert fly away promo! Each month, more and more winners will get the chance to go on a trip to watch the concert of their dreams – Katy Perry in Singapore, Madonna in Los Angeles, and Cold Play in Australia.

Station Partners

Magic 89.9
99.5 Play FM
Wave 89.1
Jam 883


On-Air Segment & Merchandising

On-Air Call-In Promo wherein listeners can get a chance to win an all expense paid trip to watch the biggest concerts by calling in and availing of Globe-Blackberry offers.

Digital Advertising

Call-to-Action posts and tweets in radio station and DJ social media pages to join the promo and also give real-time updates of the concert!

On-ground Activation

Send-off parties to announce winners of the promo and launch the next concert fly away event