Case Studies

Night On Full Blast Party Series

Berocca<br>Night On Full Blast Party Series

Category: Radio Events Production & Management

A 3-leg party series implemented nationwide (3 Key Cities: Cebu, Davao & Manila) that harnessed the power of Tiger 22’s radio airwaves, online assets, and on-ground activation.

Station Partners

Magic 89.9 and Magic Nationwide


On-Ground Activation

The Berocca Night On Full Blast Parties were held in top superclubs in key cities around the Philippines – Hyve, Staff, and Pent House.

Online Awareness

To create hype and presence, the party series were highly promoted in station websites, Facebook and Twitter pages and DJs tweets.