Smart Boys Night Out Provincial Bar Tour
Category: Creative Radio Buys
An integrated marketing campaign that effectively communicated how Smart makes you live more with an unforgettable party experience.
Nationwide tour of the top rating show of Magic powered by Smart
On-Air and Online Awareness
To drive on-ground traffic, massive promotion was done via on-air call-in-promo to win tickets to the event, on-air merchandising, DJ spiels, online social media posts, DJ tweets and local radio stations guestings